However, in the past few Months, the outbreak of covid-19 has impacted our lives and multiple businesses across the world in unprecedented ways; marketing spends and activities of many brands have been paused, including various digital marketing initiatives.

In 60% of companies, no employees were dismissed from their positions. What is more, there were no such plans in the roadmap. Meanwhile, 24%     of the survey participants confirmed that they or their colleagues were laid-off for COVID-19 related reasons.

64% said they started working remotely.

63% of companies opted for diverting SEO budgets to PPC.

46% of businesses lost essential customers for the last several months, while 12% claimed they enjoyed a surge in new ones.

40% of respondents confirmed their salaries were cut, while 9% of businesses had plans to turn such changes to reality.

40% of respondents confirmed their salaries were cut, while 9% of businesses had plans to turn such changes to reality.

Anti-crisis plans were developed and brought to life by 19% of companies.

Paid ads are really, really Low-priced

The latest trend we are seeing is that paid ads are becoming Less price. It makes sense because the way these big ad networks make money is through an auction system. They need small businesses to drive up the cost per click (CPC) for ads so that way the big, billion-dollar corporations have to spend more money on ads. If you don’t have as many small businesses advertising (like we are experiencing now) there isn’t as much competition for the inventory, so the cost per click decreases. But the virus has been causing us to spend more time online, so much so that companies like Netflix have had to reduce their streaming quality to help. In other words, traffic on the web is up and there are fewer advertisers.

The latest trend we are seeing is that paid ads are becoming Less price. It makes sense because the way these big ad networks make money is through an auction system. They need small businesses to drive up the cost per click (CPC) for ads so that way the big, billion-dollar corporations have to spend more money on ads. If you don’t have as many small businesses advertising (like we are experiencing now) there isn’t as much competition for the inventory, so the cost per click decreases. But the virus has been causing us to spend more time online, so much so that companies like Netflix have had to reduce their streaming quality to help. In other words, traffic on the web is up and there are fewer advertisers.

B2B companies in particular rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies.

Of course, this means there’s opportunities out there for the taking, if you are a B2B supplier in an industry that has been slow to adapt to digital marketing. A key factor in resilience is adaptability. If it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over web or social media platforms where introductions can be made and relationships fostered. In the coming months, your prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand – and no-one really has any idea how long this will last and whether this will lead to longer-term change.

On a psychological aspect, you’ll draw more attention to your business if you use positive messaging, especially regarding the current situation. Specifically, people want to hear how things will eventually go back to normal, so try to craft your marketing messages to reassure your customers that shall pass.

Going Digitally is the best option, which Erudite will help you.

This is pretty much a given at all times, but especially when we’re in the middle of a pandemic. Your customers will still shop online, maybe even more than they used to. So if you haven’t got one already, it’s time to get a website.

Even if you’re in the service business, you can still offer online consultations and communicate with your clients, and a website can be of great help in your efforts (especially if your website design is proper and was made to convert).

One thing is for sure, businesses across the globe have to think of innovative ways to reach out to audiences that have been affected by COVID-19. The way we interact with each other has significantly changed, so it doesn’t come as a surprise that companies also need to change how they interact with customers.

We hope these little tips will help you rethink your marketing strategies and keep you on the right track.