IMPACT OF SOCIAL MEDIA ON BUSINESS

The use of social media is growing at an astronomical rate. Social media websites such as facebook, twitter, LinkedIn and pinterest represent a huge opportunity for businesses to grab the attention of customers and thus expand their business. Businesses use social media and social networking websites as a tool for gaining deep customer insight and to facilitate customer's influence. The social media marketing services enable the companies to use social media for marketing. For the customers it provides an ideal platform to speak their mind and share their ideas in their circles.

Majority of businesses use social media to enhance their relationships with their customers. The companies are also expanding their use of social to drive innovation in their products and services and for recruitment. Companies are finding a wide variety of business uses for social media. A product can be directly marketed to the consumer using social media. Such marketing amplifies messages that are conveyed by other product promotions, including website advertisement and press releases. The search engine optimization also enables the companies to increase traffic to their website. The premium companies in Hyderabad provide with dedicated team of SEO professional working for on page and off page optimization to bring desired output through website.

Social networking websites bring together people to interact with the companies and thus bringing in a more personal touch. For example blogs have become a great way to build and demonstrate thought leadership. The popularity of these web tools have led corporate to launch official blogs and social networking sites to keep open the communication and use it as a feedback mechanism to fine tune policies to be attune to employee needs, to receive feedback and to incorporate suggestions. To meet the requirements of companies many web development companies In Hyderabad are offering quality of services at highly competitive prices.

When it comes to India, Indians are really social. The Indians online already account for the third largest internet population in the world. Google+ , twitter and LinkedIn are flourishing in India nearly 20 million Indians are using the services of LinkedIn, making Indians the second largest member base. In 2013 about 53% of digital marketers are already positioning their brand in the social media marketing by 2014 social advertising investment will continue to grow. If your business is not taking this marketing steps to grow your market coverage by now your competitors are probably taking advanced steps with a better and large market opportunities to play around

Regardless of what platforms are used, it remains the priority of an organization to have a dedicated social media team that monitors discussions interacts with prospective customers and shares information about the organization's social activities to educate and empower. It is also important to make regular announcement to engage followers like organizing polls, contests and even offline events.

GROWING TREND OF E-COMMERCE

E-commerce means means buying and selling of products or services via internet. E-commerce is one of the important facets of internet to have emerged in recent times. Until a few decades the idea of e commerce had not even appeared. But, now a days the thought of living without e commerce seems unfathomable, it has brought the world closer.

E-commerce is a good example of the way in which information and communication technology can contribute to economic growth. It helps countries improve trade and facilitates global market for developing countries. It promotes competition among entrepreneurs. It also provides jobs there by creating wealth. E commerce is spreading widely and quickly in developing countries and it is exclusively useful for small and medium entrepreneurs allowing them to save time and money and enable them to reach large number of clients in domestic and foreign markets. With the growing use of the internet tablet devices, and smart phones the demand for e commerce business will continue to evolve and expand. Due to its convenience more users are purchasing from the palm of their hand.

E commerce has been particularly influential in service industries. The internet makes it possible to sell a variety of services, for example airline tickets, financial , insurance, customer support, data processing services, legal ,health, education or software services around the clock anywhere in the world. There are many advantages to the users through e commerce as lower prices are offered by vendors with less margin than brick and mortar model. They offer great variety inventory on online stores. One can log on the internet at any point of time be it day or night

In a nutshell, this growing trend has many positive effects not just to individuals but the global society in terms of efficiency, enhancing communicative skills and shaping borderless communication. There are many issues that need to be resolved for the realization of fully fledged e commerce especiallyin the country like India. Internet should be affordable to reach the societies in developed and developing countries It should be accessible to rural areas so that they can enjoy the same facilities as city folks. The internet has to be freed from incompatible laws that hinder the growth of e commerce.

DIGITAL MARKETING BENEFITS- SAVING PAPER, TIME, MONEY

The evolution of digital marketing has paved the way for the businesses to market their products and services in innovative and creative way.Any business that does not adapt to the new era of marketing and communication is in danger of losing out. The success of the business depends upon the social following and every aspect of the way they interact with consumers..

Regardless of age every one is walking around with some kind of device such as smart phones, tablets, laptops in their day to day lives and digital marketing reach seamlessly through these devices. Digital marketing enables an organistion to get more buyers and they are much cheaper than traditional advertising and sometimes it is even free. Thus it saves lot of money.

Digital marketing reach large amounts of people in less time and we can get an opportunity to reach consumers every single day. It is so pervasive that consumers can access information any time and any place they want, they have good benefit of accessing instantly with good availability and choice. The sending and receiving of information is instant hence saves lot of time.

The use of technology and computers is becoming common in office; therefore it is not hard to understand that in future we will soon see paperless office. Most of the offices are going electronic to send information to clients and employees and thus saving usage of paper.

In the bottom line we can say that each business is unique and that is why it is very important that companies should adopt different digital marketing strategies to meet the specific needs of their clients. The companies should adopt straight forward, dynamic plan that grows and works with the business. If they don't have proper skills and know how in order to run digital marketing then they will be wasting valuable resources.

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